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Our Story

In 2009, ‘Seal Swim Club’ was founded by Simon Easton, after a call from a Toronto District School Board Trustee seeking support to keep the ‘W.A. Porter Collegiate’ swimming pool from permanent closure.

After incorporating ‘Simon Easton Aquatics Ltd.’ in 2016, the company adopted the trade name ‘Seal Swimming’, to encompass all aspects and age groups of swimming development.

From its inception, the main objective was to provide high quality training for swimmers interested in competing, but not looking for the high commitment of an elite swim club, while the underlying objective was to foster the love of swimming as a lifelong sport and activity. 

Our Brand
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Mission

To empower swimmers to reach their personal potential by providing the highest quality swim training in a fun, safe and rewarding environment.

Vision

Provide the best all round swim training experience, engage our community, inspire our swimmers. 

Values

Our Brand

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